best standoff

The Good, The Bad And The Ugly 

http://www.youtube.com/watch?v=P8IwIzTlXwE

http://psd.tutsplus.com/tutorials/tutorials-effects/using-ink-drops-in-your-digital-compositions/

The rule of thirds

The rule of thirds you divide the shoot into nine equal squares. You align your piece on the intersection of the lines in order to make it more interesting 

Contrast is the difference in visual elements that we use to make things stand out. In the case of my poster I used contrast to make my text appear much clearer thus making it easier to read.